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Ratio

The ratio helper keeps a box at a fixed aspect ratio whatever its width, which is perfect for media placeholders, thumbnails, galleries and banners. Pick ratio-1x1, ratio-4x3, ratio-16x9 or ratio-21x9, or set any ratio with the --ui-aspect-ratio variable.

1The four built-in ratios

ratio-1x1, ratio-4x3, ratio-16x9 and ratio-21x9 next to each other, filled with a plain div.

1:1
4:3
16:9
21:9

2Video placeholder

A 16:9 poster image with a centred play button, ready for a video player of your choice.

Video poster

3Square product thumbnails

ratio-1x1 with object-fit-cover gives every product the same tile, whatever the photo size.

Launch campaign

Launch campaign

Website package

Website package

Video edit

Video edit

Brand sprint

Brand sprint

Social kit

Social kit

Design retainer

Design retainer

4Cinematic hero banner

ratio-21x9 for a wide banner with a headline overlay.

Make your next launch unforgettable

5Map placeholder

A 4:3 box reserved for a map, showing the address until the map loads.

Brand name 4117 Hillcrest Road, Austin

6Custom 3:2 photo

Any ratio works with the --ui-aspect-ratio variable: 2 / 3 = 66.67% for classic photo prints.

Simple ways to improve your launch
3:2 · Friendly ways to improve your update

7Portrait team cards

A 3:4 portrait ratio (133.33%) for team photos in cards.

Diego Moreau

Diego Moreau

Frontend Engineer

Hana Hughes

Hana Hughes

Art Director

Ava Haddad

Ava Haddad

Support Specialist

8Vertical stories

A 9:16 ratio (177.78%) for phone sized stories or short clips in a scrolling row.

Story by Maya AshfordMaya
Story by Elena HarlowElena
Story by Theo BrennanTheo
Story by Isla DelgadoIsla

9Chart area

A 16:9 box that keeps a simple bar chart in proportion on every screen.

Monthly bookings

10Blog card cover

ratio-16x9 as a card image keeps every post card in a grid the same height.

What's new in social
how-to

What's new in motion

Mar 27, 2026

11Caption over a gradient

A 4:3 image with a gradient overlay so white caption text stays readable.

MelbourneMotion graphics

12Mixed ratio gallery

Combining 1:1, 4:3 and 16:9 tiles in one responsive grid.

Gallery photo 1
Gallery photo 2
Gallery photo 3
Gallery photo 4

13Thumbnails in table cells

A small ratio-1x1 box keeps order line images square inside a table.

ImageItemPrice
Website package
Website package$41.50
Brand sprint
Brand sprint$45.50
Launch campaign
Launch campaign$480.50

14Empty cover placeholder

A dashed 4:3 area that reserves space for an image that has not been chosen yet.

No cover image yet

15Colour swatches

Empty square ratios make perfect colour swatches for a style guide.

primary

primary

secondary

secondary

success

success

info

info

warning

warning

danger

danger

16Video thumbnails with badges

Duration and status badges positioned over 16:9 thumbnails.

6:47New

What's new in web

9:15

Process notes for clients

14:20

The friendly process checklist

17Media list

Fixed width 4:3 thumbnails beside article titles in a reading list.

  • A guide to motion graphics

    Mar 7, 2026 · 3 min read

  • Reliable ways to improve your story

    Mar 16, 2026 · 6 min read

  • Goal notes for clients

    Dec 22, 2025 · 7 min read

18Responsive ratio

A small custom class changes --ui-aspect-ratio per breakpoint: square on phones, 21:9 on tablets and up.

Digital products with personality

19Round avatars

ratio-1x1 with rounded-circle keeps profile pictures perfectly round even when the source is not square.

Ruby Ortega
Ruby
Chloe Patel
Chloe
Tariq Quinn
Tariq
Liam Delgado
Liam

20Loading skeleton

A 16:9 placeholder block with placeholder-glow while the real image and text load.

The skeleton reserves the exact space, so the page does not jump when content arrives.