How we ran a rebrand in eight weeks
The week-by-week plan, the two directions we presented and the decision that saved a fortnight on a hotel group rebrand.
By Zoe Alvarez · Jul 18, 2026The week-by-week plan, the two directions we presented and the decision that saved a fortnight on a hotel group rebrand.
By Zoe Alvarez · Jul 18, 2026Distinctive assets, a consistent voice and one idea repeated everywhere. We look at five brands people can sketch from memory.
The week-by-week plan, the two directions we presented and the decision that saved a fortnight on a hotel group rebrand.
Colour is recognised before a single word is read. How we test palettes for contrast, mood and standout on a crowded shelf.
Five seconds, three metres away: how we design packs that stay recognisable in a busy aisle and still print cleanly.
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Redirects, analytics, accessibility checks and a content freeze date: 24 things to tick off before you go live.
Slow hero videos, vague buttons and contact forms with nine fields top the list. Each one has a fix you can ship this week.
Five seconds, three metres away: how we design packs that stay recognisable in a busy aisle and still print cleanly.
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