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Object Fit

Object fit utilities decide how an image or video fills its box: object-fit-contain shows all of it, object-fit-cover fills the box and crops, object-fit-fill stretches, object-fit-scale only shrinks and object-fit-none keeps the natural size. Responsive variants like object-fit-md-cover switch per breakpoint.

1All object-fit values

contain, cover, fill, scale and none on the same wide image in square frames.

containobject-fit-contain
coverobject-fit-cover
fillobject-fit-fill
scaleobject-fit-scale
noneobject-fit-none

2Uniform product grid

object-fit-cover makes images of any shape fill equal square tiles.

Planning a month of social content in a day
Five things we learned this year
Choosing colours that sell

3Logos with contain

object-fit-contain shows the whole logo inside a fixed box without cropping.

Partner logo Partner logo Partner logo

4Round avatar from a wide photo

object-fit-cover with rounded-circle crops a non-square image into a circle.

Lea Harlow
Lea Harlow
HR Partner

5Hero banner crop

A fixed height banner with object-fit-cover keeps its height on every screen.

Creative work with measurable results

6Fill stretches the image

object-fit-fill ignores the aspect ratio, which distorts the picture - compare with cover.

Stretched
fill
Cropped
cover

7Responsive object fit

object-fit-contain object-fit-md-cover shows the full image on phones and crops it from md.

We make good brands great

8Gallery with mixed shapes

A two row mosaic: each cell is a fixed height and the images cover it.

Gallery large
Gallery small 1 Gallery small 2

9Thumbnail list

Small square thumbnails with object-fit-cover in a list of articles.

  • Strategy, design and code under one roof
  • We design brands people remember
  • Stories told in pixels and motion

10Product image with scale

object-fit-scale never enlarges a small image, it only shrinks large ones.

Launch campaign
Launch campaign
$77.66

11Cover inside a ratio box

ratio ratio-16x9 sets the frame; object-fit-cover fills it with the image.

What makes a brand memorable

12Square ratio cards

ratio-1x1 with object-fit-cover gives every card a square cover.

Cover 1
Cover 2
Cover 3

13Portrait crop

A tall fixed width and height frame with object-fit-cover turns a landscape photo into a portrait.

Theo Ashford
Theo Ashford
Art Director

14Background-like image

An absolutely positioned image with object-fit-cover behaves like a cover background.

Digital products with personality

We have helped more than a hundred companies launch, rebrand and grow online.

15None keeps original pixels

object-fit-none shows the image at its natural size, cropped to the frame centre.

A checklist for your next website launch

16Team grid

Team photos in equal circles, whatever the source image size.

PriyaPriya
AmaraAmara
DiegoDiego

17Card top image

A card with a fixed height cover image keeps all cards in a row aligned.

What our clients asked us most
What our clients asked us most
Inside our design process
Inside our design process

18Contain on a dark stage

object-fit-contain on bg-dark: a lightbox style viewer that never crops.

The small habits that make a big difference

19Video poster tile

A cover image in a 21x9 ratio with a play icon.

Video poster

20Compare before and after

Two cover images side by side with labels.

BeforeBefore
AfterAfter