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Cover story

Planning a product launch in six weeks

A week-by-week launch plan covering positioning, beta feedback, the launch page and the three numbers to watch afterwards.

By Freya Rossi · Sep 16, 2026
Engineering

How we cut our release cycle in half

Tips

Writing status updates people actually read

More stories

Behind the scenes

What we learned shipping 200 releases

Two hundred releases taught us to ship smaller, write the release notes first and never deploy on a Friday afternoon.

Ella AshfordJul 26, 2026

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Before and after

Before and after Aeroora Flow

A typical week with scattered tools, compared with the same week run in Aeroora Flow.

Without Aeroora Flow

  • Data spread over many tools
  • Endless email threads
  • Manual reports every week
  • Status meetings that could be a message
  • Surprise costs per seat

With Aeroora Flow

  • Real-time collaboration
  • Role-based access
  • Dark mode
  • Audit trail
  • 99.99% uptime
Journal

Notes from the Aeroora Flow team

Practical writing on async work, shipping faster and running calmer teams.

Planning a product launch in six weeksA week-by-week launch plan covering positioning, beta feedback, the launch page and the three numbers to watch afterwards.How remote teams keep projects on trackThree fully remote customers share how they plan across time zones, hand off work overnight and still hit launch dates.Writing status updates people actually readLead with the decision you need, keep it under 150 words and link to the detail instead of pasting it in.A practical guide to async workHow to write updates people can act on, make decisions in writing and save meetings for the conversations that need them.
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