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Style guide

The colours, type, shapes and pictures of Brioera in one place.

Brand

Brioera
On a light page
Brioera
On a dark page

Creative Agency - Creative and confident: bold neon, violet or monochrome, tools of the craft.

Palette Vivid Violet · Neo-Brutalism style · pictures: Line waves with creative agency subjects · fonts Bricolage Grotesque and IBM Plex Sans

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#8d1bda
text on it 6.4:1
Secondary
#282feb
 
Accent
#d9ed1d
text on it 13.6:1
Page
#fbf7fe
 
Surface
#ffffff
 
Surface 2
#f7effd
 
Text
#1e2430
14.7:1 on the page
Muted text
#4f5867
6.8:1 on the page
Border
#e0dbea
 
Links and brand text
#7c18c0
7.2:1 on the page

Dark mode

Primary
#8d1bda
text on it 6.4:1
Secondary
#282feb
 
Accent
#d9ed1d
text on it 13.6:1
Page
#0e0316
 
Surface
#190527
 
Surface 2
#251232
 
Text
#e5e9f0
16.5:1 on the page
Muted text
#9aa4b5
8.0:1 on the page
Border
#392845
 
Links and brand text
#d1a4f1
9.9:1 on the page

Type

Bricolage Grotesque

Headings

IBM Plex Sans

Text, buttons and forms (Google Fonts)

Senior designers on every project

What working with us feels like

What our clients asked us most

We measure every rebrand against enquiries, sales and recall. On average, our clients see enquiries double.

Start in minutes and get help from a real person whenever you need it. Thousands of clients already trust us, and we work hard to keep it that way. We measure success by how many clients come back and tell their friends.

Our team has done this many times, so you never have to guess.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
We listen first, then build a plan around what you actually need.

Pictures

Line waves in the template colours, with creative agency subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Creative Agency picture 1
Creative Agency picture 2
Creative Agency picture 3
Brand sprint
Brand sprint
Website package
Website package
Social kit
Social kit
Launch campaign
Launch campaign

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.