We now serve 844.5k travellers
Airport transfers, tours and dinners are arranged before you arrive. We measure success by how many travellers come back and tell their friends.
Fable · Annual report
2025, in numbers
Every detail is handled by people who care about getting it right. Travel insurance and car rental can be added in a single click.
844.5ktravellers served
+25%growth on last year
111team members
8.3satisfaction out of 10
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Every quarter beat the one before
We find the best price, and if you see it cheaper we match it. Family rooms, adults-only retreats and pet-friendly stays in one search.
Our reach grew to new cities
Our travel experts are on call around the clock while you are away. Travel insurance and car rental can be added in a single click.
Where the growth came from
Flexible dates help you find quieter weeks and better prices. We find the best price, and if you see it cheaper we match it.
Promises made, promises kept
Airport transfers, tours and dinners are arranged before you arrive. Every hotel on our list is visited and reviewed by our own travel team.
Chapter 1 of 5 · Reach
844.5k
Travellers trusted us this year
+25% year on yearChapter 2 of 5 · Guests
Chapter 3 of 5 · Locations
6 new cities, 33 in total
Chapter 4 of 5 · Mix
- Beach34%
- City12%
- Mountain20%
- Adventure12%
- Culture22%
Chapter 5 of 5 · Goals
- Best price guarantee97%
- Free cancellation99%
- Local guides92%
- Hotel booking for everyoneCarried to 2026
A note from our CEO
Every trip supports local businesses and responsible tourism. We keep things simple, so you can focus on what matters to you.
Ethan PatelChief Executive, Fable
Looking ahead to 2026
Airport transfers
From city breaks to safaris, we plan trips around how you like to travel.
Travel insurance
Thousands of travellers already trust us, and we work hard to keep it that way.
Car rental
Family rooms, adults-only retreats and pet-friendly stays in one search.