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Fable

Style guide

The colours, type, shapes and pictures of Fable in one place.

Brand

Fable
On a light page
Fable
On a dark page

Travel & Hotels - Open and sunny: sky and sea blues with sunset accents, places and journeys.

Palette Muted Azure · Aurora Glass style · pictures: Soft blobs with travel & hotels subjects · fonts Outfit and Inter

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#496a8d
text on it 5.6:1
Secondary
#4da89d
 
Accent
#ed881d
text on it 6.9:1
Page
#f9fafb
 
Surface
#ffffff
 
Surface 2
#f3f5f7
 
Text
#1e2430
14.9:1 on the page
Muted text
#4f5867
6.9:1 on the page
Border
#dce0e5
 
Links and brand text
#405d7c
6.5:1 on the page

Dark mode

Primary
#496a8d
text on it 5.6:1
Secondary
#4da89d
 
Accent
#ed881d
text on it 6.9:1
Page
#070b0e
 
Surface
#0d1319
 
Surface 2
#191f25
 
Text
#e5e9f0
16.2:1 on the page
Muted text
#9aa4b5
7.9:1 on the page
Border
#2f3439
 
Links and brand text
#aab9c9
9.9:1 on the page

Type

Outfit

Headings

Inter

Text, buttons and forms (Google Fonts)

Small hotels with big character

What makes Fable different

The small habits that make a big difference

Small-group walks with guides who live there, from the morning market to the bar that never makes the guidebooks.

We keep things simple, so you can focus on what matters to you. Travel insurance and car rental can be added in a single click. We listen first, then build a plan around what you actually need. Family rooms, adults-only retreats and pet-friendly stays in one search.

Clear prices, honest advice and no surprises along the way.

Corners and depth

Corners
0.875rem
Large corners
1.75rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
Free cancellation on most stays means you can book now and decide later.

Pictures

Soft blobs in the template colours, with travel & hotels subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Travel & Hotels picture 1
Travel & Hotels picture 2
Travel & Hotels picture 3
Ocean view suite
Ocean view suite
City break
City break
Mountain lodge
Mountain lodge
Island hopping tour
Island hopping tour

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.