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Style guide

The colours, type, shapes and pictures of Glow in one place.

Brand

Glow
On a light page
Glow
On a dark page

Creative Agency - Creative and confident: bold neon, violet or monochrome, tools of the craft.

Palette Electric Violet · Minimal Luxury style · pictures: Soft blobs with creative agency subjects · fonts Cormorant Garamond and Albert Sans

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#7c3aed
text on it 5.7:1
Secondary
#c026d3
 
Accent
#22d3ee
text on it 9.8:1
Page
#faf7ff
 
Surface
#ffffff
 
Surface 2
#f6f0fe
 
Text
#1e2430
14.7:1 on the page
Muted text
#4f5867
6.8:1 on the page
Border
#dfddeb
 
Links and brand text
#6d33d1
6.5:1 on the page

Dark mode

Primary
#7c3aed
text on it 5.7:1
Secondary
#c026d3
 
Accent
#22d3ee
text on it 9.8:1
Page
#120a1f
 
Surface
#1d1230
 
Surface 2
#281e3a
 
Text
#e5e9f0
15.8:1 on the page
Muted text
#9aa4b5
7.7:1 on the page
Border
#3d334d
 
Links and brand text
#c2a2f7
9.0:1 on the page

Type

Cormorant Garamond

Headings

Albert Sans

Text, buttons and forms (Google Fonts)

Rebrand in eight weeks, not eight months

What working with us feels like

How we ran a rebrand in eight weeks

Names, logos and voices built from a two-day workshop with your team, then tested with real customers before anything goes to print.

Start in minutes and get help from a real person whenever you need it. Thousands of clients already trust us, and we work hard to keep it that way. Senior designers lead every project from the first sketch to the final file. We test early with real users, so the final design works on the first day.

Fixed prices and weekly demos keep you in control from start to finish.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
We have helped more than a hundred companies launch, rebrand and grow online.

Pictures

Soft blobs in the template colours, with creative agency subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Creative Agency picture 1
Creative Agency picture 2
Creative Agency picture 3
Brand sprint
Brand sprint
Website package
Website package
Social kit
Social kit
Launch campaign
Launch campaign

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.