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Haloia

Style guide

The colours, type, shapes and pictures of Haloia in one place.

Brand

Haloia
On a light page
Haloia
On a dark page

Creative Agency - Creative and confident: bold neon, violet or monochrome, tools of the craft.

Palette Muted Magenta · Swiss Grid style · pictures: Line waves with creative agency subjects · fonts IBM Plex Sans and Work Sans

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#8d498d
text on it 6.1:1
Secondary
#6f4da8
 
Accent
#1ded1f
text on it 11.1:1
Page
#fbf9fb
 
Surface
#ffffff
 
Surface 2
#f7f3f7
 
Text
#1e2430
14.8:1 on the page
Muted text
#4f5867
6.9:1 on the page
Border
#e0dee5
 
Links and brand text
#7c407c
7.0:1 on the page

Dark mode

Primary
#8d498d
text on it 6.1:1
Secondary
#6f4da8
 
Accent
#1ded1f
text on it 11.1:1
Page
#0e070e
 
Surface
#190d19
 
Surface 2
#251925
 
Text
#e5e9f0
16.3:1 on the page
Muted text
#9aa4b5
7.9:1 on the page
Border
#392f39
 
Links and brand text
#c9aac9
9.5:1 on the page

Type

IBM Plex Sans

Headings

Work Sans

Text, buttons and forms (Google Fonts)

Strategy, design and code under one roof

What working with us feels like

A checklist for your next website launch

Our motion team turns a complicated product into a 60-second film people watch to the end, then share.

Clear prices, honest advice and no surprises along the way. Every detail is handled by people who care about getting it right. Start in minutes and get help from a real person whenever you need it. Small teams, short feedback loops and no handoffs lost in translation.

Clients stay with us for years because we treat their brand like our own.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
From logo to launch campaign, everything is designed to work together.

Pictures

Line waves in the template colours, with creative agency subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Creative Agency picture 1
Creative Agency picture 2
Creative Agency picture 3
Brand sprint
Brand sprint
Website package
Website package
Social kit
Social kit
Launch campaign
Launch campaign

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.