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Style guide

The colours, type, shapes and pictures of Hive Labs in one place.

Brand

Hive Labs
On a light page
Hive Labs
On a dark page

Fitness & Wellness - Energetic and bold: strong reds, oranges and darks, movement and results.

Palette Muted Gold · Minimal Luxury style · pictures: Bauhaus shapes with fitness & wellness subjects · fonts Fraunces and Raleway

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#6b8d49
text on it 4.7:1
Secondary
#a89c4d
 
Accent
#861ded
text on it 6.2:1
Page
#fafbf9
 
Surface
#ffffff
 
Surface 2
#f5f7f3
 
Text
#1e2430
15.0:1 on the page
Muted text
#4f5867
6.9:1 on the page
Border
#dee2e1
 
Links and brand text
#496031
6.7:1 on the page

Dark mode

Primary
#6b8d49
text on it 4.7:1
Secondary
#a89c4d
 
Accent
#861ded
text on it 6.2:1
Page
#0b0e07
 
Surface
#13190d
 
Surface 2
#1f2519
 
Text
#e5e9f0
16.0:1 on the page
Muted text
#9aa4b5
7.7:1 on the page
Border
#34392f
 
Links and brand text
#adc09b
10.0:1 on the page

Type

Fraunces

Headings

Raleway

Text, buttons and forms (Google Fonts)

Train smarter, feel better

Built around your training week

How our coaches plan a new class

A coach writes your first eight-week programme, then adjusts the weights every two weeks as you get stronger.

We measure success by how many members come back and tell their friends. Friendly people answer your questions quickly, by phone, chat or email. Community events keep you motivated, from fun runs to workshops. Thousands of members already trust us, and we work hard to keep it that way.

Every detail is handled by people who care about getting it right.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
Nutrition plans fit your routine and the food you actually enjoy.

Pictures

Bauhaus shapes in the template colours, with fitness & wellness subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Fitness & Wellness picture 1
Fitness & Wellness picture 2
Fitness & Wellness picture 3
Monthly pass
Monthly pass
10-class pack
10-class pack
Yoga retreat
Yoga retreat
Nutrition guide
Nutrition guide

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.