Kiteera

Annual report 2025

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Kiteera · Annual report

2025, in numbers

Our team has done this many times, so you never have to guess. Nutrition plans fit your routine and the food you actually enjoy.

542.4kmembers served
+54%growth on last year
102team members
8.7satisfaction out of 10

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01

We now serve 542.4k members

Clear prices, honest advice and no surprises along the way. Small group classes mean your coach knows your name and your form.

02

Every quarter beat the one before

Track your progress in the app and see how far you have come. Certified coaches design every session around your level and your goals.

03

Our reach grew to new cities

Start in minutes and get help from a real person whenever you need it. Pause or change your membership any time, with no long contracts.

04

Where the growth came from

We keep things simple, so you can focus on what matters to you. Friendly people answer your questions quickly, by phone, chat or email.

05

Promises made, promises kept

More than sixty classes a week, from sunrise yoga to late-night spin. Online coaching keeps you on track when you travel.

Chapter 1 of 5 · Reach

542.4k

Members trusted us this year

+54% year on year

Chapter 2 of 5 · Check-ins

Chapter 3 of 5 · Locations

OsloEdinburghKyotoPortoSingaporeDublin

6 new cities, 36 in total

Chapter 4 of 5 · Mix

5 areas
  • Strength30%
  • Cardio32%
  • Yoga24%
  • HIIT8%
  • Recovery6%

Chapter 5 of 5 · Goals

  • Certified coaches95%
  • Open 24/796%
  • Progress tracking93%
  • Personal training for everyoneCarried to 2026

A note from our CEO

Beginners are always welcome, with an intro session included. We listen first, then build a plan around what you actually need.

Mia MensahChief Executive, Kiteera

Looking ahead to 2026

Yoga

Thousands of members already trust us, and we work hard to keep it that way.

Nutrition plans

Open 24 hours, so you can train whenever it suits your day.

Recovery spa

Community events keep you motivated, from fun runs to workshops.

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