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Style guide

The colours, type, shapes and pictures of Kiteera in one place.

Brand

Kiteera
On a light page
Kiteera
On a dark page

Fitness & Wellness - Energetic and bold: strong reds, oranges and darks, movement and results.

Palette Vivid Vermilion · Neo-Brutalism style · pictures: Isometric blocks with fitness & wellness subjects · fonts Space Grotesk and DM Sans

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#da5d1b
text on it 4.7:1
Secondary
#eb2860
 
Accent
#1dedcd
text on it 11.9:1
Page
#fef9f7
 
Surface
#ffffff
 
Surface 2
#fdf4ef
 
Text
#1e2430
14.9:1 on the page
Muted text
#4f5867
6.9:1 on the page
Border
#e4dfdf
 
Links and brand text
#953f12
6.7:1 on the page

Dark mode

Primary
#da5d1b
text on it 4.7:1
Secondary
#eb2860
 
Accent
#1dedcd
text on it 11.9:1
Page
#160903
 
Surface
#271105
 
Surface 2
#321d12
 
Text
#e5e9f0
16.0:1 on the page
Muted text
#9aa4b5
7.8:1 on the page
Border
#453228
 
Links and brand text
#eba681
9.6:1 on the page

Type

Space Grotesk

Headings

DM Sans

Text, buttons and forms (Google Fonts)

A free week, no strings attached

Everything you need to keep going

Five stretches for desk workers

Thirty certified coaches review your numbers every month. Coaching members add an average of 20 kilos to their squat in twelve weeks.

We keep things simple, so you can focus on what matters to you. We measure success by how many members come back and tell their friends. Community events keep you motivated, from fun runs to workshops. Modern equipment is cleaned, serviced and ready every day.

Community events keep you motivated, from fun runs to workshops.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
Online coaching keeps you on track when you travel.

Pictures

Isometric blocks in the template colours, with fitness & wellness subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Fitness & Wellness picture 1
Fitness & Wellness picture 2
Fitness & Wellness picture 3
Monthly pass
Monthly pass
10-class pack
10-class pack
Yoga retreat
Yoga retreat
Nutrition guide
Nutrition guide

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.