Lumenen

Annual report 2025

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Lumenen · Annual report

2025, in numbers

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515.9kshoppers served
+54%growth on last year
251team members
8.9satisfaction out of 10

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01

We now serve 515.9k shoppers

Order before 2 pm and most items leave our warehouse the same day. Our team has done this many times, so you never have to guess.

02

Every quarter beat the one before

Every piece is made in small batches from materials we test ourselves. We listen first, then build a plan around what you actually need.

03

Our reach grew to new cities

We work directly with makers, so prices stay fair for everyone. Order before 2 pm and most items leave our warehouse the same day.

04

Where the growth came from

Pay securely with card, wallet or in three interest-free instalments. Thousands of five-star reviews from customers who came back for more.

05

Promises made, promises kept

Thousands of shoppers already trust us, and we work hard to keep it that way. Every detail is handled by people who care about getting it right.

Chapter 1 of 5 · Reach

515.9k

Shoppers trusted us this year

+54% year on year

Chapter 2 of 5 · Revenue

Chapter 3 of 5 · Locations

AustinMontrealTorontoPortoLisbonCopenhagen

6 new cities, 12 in total

Chapter 4 of 5 · Mix

5 areas
  • Apparel34%
  • Home24%
  • Accessories23%
  • Beauty13%
  • Outdoor6%

Chapter 5 of 5 · Goals

  • Sustainable materials95%
  • Hand-checked quality95%
  • Carbon-neutral delivery97%
  • Free shipping for everyoneCarried to 2026

A note from our CEO

Gift wrapping and a handwritten note are free on every order. We listen first, then build a plan around what you actually need.

Nora TanakaChief Executive, Lumenen

Looking ahead to 2026

Gift wrapping

Our team has done this many times, so you never have to guess.

Loyalty rewards

Every piece is made in small batches from materials we test ourselves.

Secure checkout

Free shipping on orders over $50 and easy returns within 30 days.

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