Mira Deck

Annual report 2025

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Mira Deck · Annual report

2025, in numbers

We listen first, then build a plan around what you actually need. We measure success by how many shoppers come back and tell their friends.

647.8kshoppers served
+62%growth on last year
236team members
8.4satisfaction out of 10

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01

We now serve 647.8k shoppers

Our team has done this many times, so you never have to guess. Order before 2 pm and most items leave our warehouse the same day.

02

Every quarter beat the one before

We keep things simple, so you can focus on what matters to you. Members get early access to new drops and prices only they can see.

03

Our reach grew to new cities

We work directly with makers, so prices stay fair for everyone. New pieces arrive every month, and the best ones sell out fast.

04

Where the growth came from

Thousands of shoppers already trust us, and we work hard to keep it that way. Thousands of five-star reviews from customers who came back for more.

05

Promises made, promises kept

Pay securely with card, wallet or in three interest-free instalments. Our packaging is plastic-free and every delivery is carbon-neutral.

Chapter 1 of 5 · Reach

647.8k

Shoppers trusted us this year

+62% year on year

Chapter 2 of 5 · Revenue

Chapter 3 of 5 · Locations

MelbourneValenciaDublinAustinSingaporeOslo

6 new cities, 31 in total

Chapter 4 of 5 · Mix

5 areas
  • Apparel31%
  • Home19%
  • Accessories28%
  • Beauty16%
  • Outdoor6%

Chapter 5 of 5 · Goals

  • Sustainable materials92%
  • Hand-checked qualityAchieved
  • Carbon-neutral delivery94%
  • Free shipping for everyoneCarried to 2026

A note from our CEO

Every detail is handled by people who care about getting it right. Clear prices, honest advice and no surprises along the way.

Kai NguyenChief Executive, Mira Deck

Looking ahead to 2026

Gift wrapping

We measure success by how many shoppers come back and tell their friends.

Loyalty rewards

Thousands of shoppers already trust us, and we work hard to keep it that way.

Secure checkout

We listen first, then build a plan around what you actually need.

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