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Style guide

The colours, type, shapes and pictures of Nova Flow in one place.

Brand

Nova Flow
On a light page
Nova Flow
On a dark page

Creative Agency - Creative and confident: bold neon, violet or monochrome, tools of the craft.

Palette Soft Purple 2 · Soft Modern style · pictures: Bauhaus shapes with creative agency subjects · fonts Playfair Display and Lato

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#a24dcb
text on it 4.7:1
Secondary
#6560d7
 
Accent
#1ded41
text on it 11.2:1
Page
#fcf9fd
 
Surface
#ffffff
 
Surface 2
#f9f3fb
 
Text
#1e2430
14.9:1 on the page
Muted text
#4f5867
6.9:1 on the page
Border
#e1dee9
 
Links and brand text
#7e3c9e
6.6:1 on the page

Dark mode

Primary
#a24dcb
text on it 4.7:1
Secondary
#6560d7
 
Accent
#1ded41
text on it 11.2:1
Page
#100814
 
Surface
#1d0e25
 
Surface 2
#281a30
 
Text
#e5e9f0
16.2:1 on the page
Muted text
#9aa4b5
7.8:1 on the page
Border
#3d3044
 
Links and brand text
#d4abe6
10.1:1 on the page

Type

Playfair Display

Headings

Lato

Text, buttons and forms (Google Fonts)

Digital products with personality

What working with us feels like

The small habits that make a big difference

Fast, accessible sites on a CMS your marketers can edit from day one, without a developer on call.

Small teams, short feedback loops and no handoffs lost in translation. Clients stay with us for years because we treat their brand like our own. We combine strategy, design and technology to build brands that grow.

From logo to launch campaign, everything is designed to work together.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
Every project starts with a workshop, so we understand your audience before we design.

Pictures

Bauhaus shapes in the template colours, with creative agency subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Creative Agency picture 1
Creative Agency picture 2
Creative Agency picture 3
Brand sprint
Brand sprint
Website package
Website package
Social kit
Social kit
Launch campaign
Launch campaign

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.