Cover story
How to care for linen so it lasts for years
Wash it cool, skip the tumble dryer and store it folded: four habits that keep linen soft and strong for a decade.
By Nora Duarte · Aug 7, 2026
Accessories
Styling one piece three different ways
Tips
Five pieces for a capsule wardrobe
More stories
News
Mia FischerSep 26, 2026
Inside our new autumn collection
Washed linen in four new colours, a heavier cotton throw and a desk lamp we spent a year getting right.
Mia FischerSep 26, 2026
OutdoorMaya MorganAug 16, 2026
What to pack for a rainy weekend outdoors
A packable rain jacket, a running cap and a glass bottle: our checklist for a wet weekend that stays fun.
Maya MorganAug 16, 2026
Stories
Liam KowalskiApr 17, 2026
Meet the makers behind our ceramics
A family studio of five throws every mug on the wheel. We spent a day watching clay become our best seller.
Liam KowalskiApr 17, 2026
Beauty
Ivy QuinnApr 3, 2026
A three-step skincare routine that works
Why our founder swapped a ten-step routine for a gentle cleanser, our face oil and a hand cream by the door.
Ivy QuinnApr 3, 2026
97%satisfaction
Why Novao Hub
Reasons to shop with us
Fewer, better things, delivered fast, packed without plastic and easy to send back.
Easy exchanges
Swap a size or colour in two clicks, with free shipping both ways.
Carbon-neutral delivery
We offset every delivery and ship in plastic-free, recycled packaging.
Sustainable materials
Organic cotton, recycled glass and leather from tanneries we have visited ourselves.
Secure payments
Card, wallet or three instalments, encrypted end to end and never stored by us.
Member prices
Paid members see lower prices on every product and get new drops first.
Hand-checked quality
Every seam, glaze and zip is inspected by hand before it is packed.
Process
Shop the collection How shopping with us works
01
Pick your favourites
Browse the collection and add what you love to your bag.
02
Check out securely
Pay by card, wallet or in three instalments.
03
Fast delivery
Most orders arrive within two to four working days.
04
Free returns
Changed your mind? Send it back within 30 days.
Customer reviews
What our shoppers say
More than 6,200 reviews average 4.9 out of 5. Here are a few of our favourites.
Arrived in two days, beautifully packed, with a handwritten note. Lovely touch.
Lea VargaVerified buyer, LondonCustomer service sorted my order change in minutes over chat.
Lucas HarlowVerified buyerFinally a brand that cares about materials as much as design.
Amara LindqvistReturning customerCustomer service sorted my order change in minutes over chat.
Kenji AlvarezMember since 2022My go-to shop for gifts. Everything feels special without costing a fortune.
Ruby CarterReturning customerArrived in two days, beautifully packed, with a handwritten note. Lovely touch.
Finn PatelGift shopperContact
Questions about an order?
Chat with our team seven days a week, or email us and hear back within a day.
Lisbon281 Riverside Drive
Vancouver83 Lakeview Terrace
Copenhagen295 Harbour Road
Shop
Shop all Customer favourites
Why shop with us
Shopping made easy
From checkout to your door, every step is quick, tracked and free of surprises.
Free shipping
Tracked delivery is free on every order over $50, and a flat $4.95 below that.
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Loyalty rewards
Earn a point for every dollar you spend and redeem points on your next order.
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Gift wrapping
Recycled paper, a cotton ribbon and a handwritten note, free on request.
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Loyalty rewards
Treat yourself today
Find a new favourite, and send it back free if it is not quite right.
