Novao Hub

Annual report 2025

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Novao Hub · Annual report

2025, in numbers

Members get early access to new drops and prices only they can see. Every detail is handled by people who care about getting it right.

438.3kshoppers served
+18%growth on last year
249team members
8.3satisfaction out of 10

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01

We now serve 438.3k shoppers

We listen first, then build a plan around what you actually need. Order before 2 pm and most items leave our warehouse the same day.

02

Every quarter beat the one before

New pieces arrive every month, and the best ones sell out fast. Our packaging is plastic-free and every delivery is carbon-neutral.

03

Our reach grew to new cities

Every piece is made in small batches from materials we test ourselves. Free shipping on orders over $50 and easy returns within 30 days.

04

Where the growth came from

Thousands of shoppers already trust us, and we work hard to keep it that way. Our team has done this many times, so you never have to guess.

05

Promises made, promises kept

Pay securely with card, wallet or in three interest-free instalments. Each product is checked by hand before it goes into the box.

Chapter 1 of 5 · Reach

438.3k

Shoppers trusted us this year

+18% year on year

Chapter 2 of 5 · Revenue

Chapter 3 of 5 · Locations

BarcelonaDenverSeoulSingaporeAustinVancouver

6 new cities, 16 in total

Chapter 4 of 5 · Mix

5 areas
  • Apparel17%
  • Home12%
  • Accessories14%
  • Beauty25%
  • Outdoor32%

Chapter 5 of 5 · Goals

  • Sustainable materials94%
  • Hand-checked quality94%
  • Carbon-neutral delivery98%
  • Free shipping for everyoneCarried to 2026

A note from our CEO

We work directly with makers, so prices stay fair for everyone. Thousands of five-star reviews from customers who came back for more.

Leo LarsenChief Executive, Novao Hub

Looking ahead to 2026

Gift wrapping

We keep things simple, so you can focus on what matters to you.

Loyalty rewards

Clear prices, honest advice and no surprises along the way.

Secure checkout

Gift wrapping and a handwritten note are free on every order.

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