Sage

Annual report 2025

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Sage · Annual report

2025, in numbers

Our packaging is plastic-free and every delivery is carbon-neutral. Each product is checked by hand before it goes into the box.

62.7kshoppers served
+60%growth on last year
336team members
8.1satisfaction out of 10

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01

We now serve 62.7k shoppers

Order before 2 pm and most items leave our warehouse the same day. Gift wrapping and a handwritten note are free on every order.

02

Every quarter beat the one before

Every piece is made in small batches from materials we test ourselves. New pieces arrive every month, and the best ones sell out fast.

03

Our reach grew to new cities

We listen first, then build a plan around what you actually need. Start in minutes and get help from a real person whenever you need it.

04

Where the growth came from

Free shipping on orders over $50 and easy returns within 30 days. Not sure about the size? Our fit guide and live chat help you choose.

05

Promises made, promises kept

Thousands of five-star reviews from customers who came back for more. Friendly people answer your questions quickly, by phone, chat or email.

Chapter 1 of 5 · Reach

62.7k

Shoppers trusted us this year

+60% year on year

Chapter 2 of 5 · Revenue

Chapter 3 of 5 · Locations

TorontoMelbournePragueAustinEdinburghLisbon

6 new cities, 22 in total

Chapter 4 of 5 · Mix

5 areas
  • Apparel29%
  • Home16%
  • Accessories33%
  • Beauty16%
  • Outdoor6%

Chapter 5 of 5 · Goals

  • Sustainable materialsAchieved
  • Hand-checked quality96%
  • Carbon-neutral delivery93%
  • Free shipping for everyoneCarried to 2026

A note from our CEO

We work directly with makers, so prices stay fair for everyone. Thousands of shoppers already trust us, and we work hard to keep it that way.

Lea NguyenChief Executive, Sage

Looking ahead to 2026

Gift wrapping

We keep things simple, so you can focus on what matters to you.

Loyalty rewards

We measure success by how many shoppers come back and tell their friends.

Secure checkout

Friendly people answer your questions quickly, by phone, chat or email.

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