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Style guide

The colours, type, shapes and pictures of Sage in one place.

Brand

Sage
On a light page
Sage
On a dark page

Online Store - Stylish and inviting: soft roses, candy and earthy tones, the products themselves.

Palette Deep Red · Swiss Grid style · pictures: Dot grid with online store subjects · fonts Archivo and IBM Plex Sans

Colours

Every colour is a token in assets/css/theme.css (--wt-primary ...). The contrast of the text colours is shown against the page; WCAG AA needs 4.5:1 for text.

Light mode

Primary
#9e2c1a
text on it 7.4:1
Secondary
#be8d19
 
Accent
#1dcfed
text on it 9.5:1
Page
#fcf8f7
 
Surface
#ffffff
 
Surface 2
#f9f1ef
 
Text
#1e2430
14.7:1 on the page
Muted text
#4f5867
6.8:1 on the page
Border
#e1dcde
 
Links and brand text
#9e2c1a
7.0:1 on the page

Dark mode

Primary
#9e2c1a
text on it 7.4:1
Secondary
#be8d19
 
Accent
#1dcfed
text on it 9.5:1
Page
#100403
 
Surface
#1c0805
 
Surface 2
#271412
 
Text
#e5e9f0
16.6:1 on the page
Muted text
#9aa4b5
8.0:1 on the page
Border
#3c2b28
 
Links and brand text
#d8aba3
9.9:1 on the page

Type

Archivo

Headings

IBM Plex Sans

Text, buttons and forms (Google Fonts)

Small batches, big on quality

Made well, delivered well

What to pack for a rainy weekend outdoors

Recycled cardboard, paper tape and carbon-neutral delivery on every order, because the packaging should never outlive the product.

Free shipping on orders over $50 and easy returns within 30 days. Start in minutes and get help from a real person whenever you need it. Our team has done this many times, so you never have to guess.

Order before 2 pm and most items leave our warehouse the same day.

Corners and depth

Corners
0.125rem
Large corners
0.25rem
Pills
50rem
Shadow --wt-shadow
Large shadow --wt-shadow-lg

Components

NewPaidPendingOverdue12
We keep things simple, so you can focus on what matters to you.

Pictures

Dot grid in the template colours, with online store subjects. Every product picture shows its product. Replace them with your own photos of the same size (see PHOTOS.md for the photos of the live demo).

Online Store picture 1
Online Store picture 2
Online Store picture 3
Linen shirt
Linen shirt
Canvas tote
Canvas tote
Ceramic mug
Ceramic mug
Leather wallet
Leather wallet

Design files

  • design-tokens/tokens.json - every token in the W3C Design Tokens format: in Figma, install the Tokens Studio plugin and load the file; Style Dictionary turns it into code for other platforms.
  • design-tokens/style-guide.svg - this page as a board: drag it into Figma, Sketch or Illustrator and every swatch, text and shape stays editable.
  • design-tokens/tokens.css - the same values as CSS variables for other projects in the brand.