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Ratio

The ratio helper keeps a box at a fixed aspect ratio whatever its width, which is perfect for media placeholders, thumbnails, galleries and banners. Pick ratio-1x1, ratio-4x3, ratio-16x9 or ratio-21x9, or set any ratio with the --ui-aspect-ratio variable.

1The four built-in ratios

ratio-1x1, ratio-4x3, ratio-16x9 and ratio-21x9 next to each other, filled with a plain div.

1:1
4:3
16:9
21:9

2Video placeholder

A 16:9 poster image with a centred play button, ready for a video player of your choice.

Video poster

3Square product thumbnails

ratio-1x1 with object-fit-cover gives every product the same tile, whatever the photo size.

Vineyard stay

Vineyard stay

Ski chalet

Ski chalet

Mountain lodge

Mountain lodge

Northern lights trip

Northern lights trip

Island hopping tour

Island hopping tour

Safari adventure

Safari adventure

4Cinematic hero banner

ratio-21x9 for a wide banner with a headline overlay.

Your perfect holiday, planned for you

Friendly people answer your questions quickly, by phone, chat or email.

5Map placeholder

A 4:3 box reserved for a map, showing the address until the map loads.

Yarais219 Riverside Drive, Denver

6Custom 3:2 photo

Any ratio works with the --ui-aspect-ratio variable: 2 / 3 = 66.67% for classic photo prints.

A first-timer's guide to safari
3:2 · How to travel more responsibly

7Portrait team cards

A 3:4 portrait ratio (133.33%) for team photos in cards.

Luna Hughes

Luna Hughes

Sales Executive

Kai Duarte

Kai Duarte

Art Director

Arjun Nguyen

Arjun Nguyen

Marketing Lead

8Vertical stories

A 9:16 ratio (177.78%) for phone sized stories or short clips in a scrolling row.

Story by Lucas PatelLucas
Story by Maya CarterMaya
Story by Lea QuinnLea
Story by Mia HarlowMia

9Chart area

A 16:9 box that keeps a simple bar chart in proportion on every screen.

Monthly bookings

10Blog card cover

ratio-16x9 as a card image keeps every post card in a grid the same height.

Looking back at a busy season
case study

Three days in Lisbon, hour by hour

Jul 17, 2026

11Caption over a gradient

A 4:3 image with a gradient overlay so white caption text stays readable.

VancouverHoliday packages

12Mixed ratio gallery

Combining 1:1, 4:3 and 16:9 tiles in one responsive grid.

Gallery photo 1
Gallery photo 2
Gallery photo 3
Gallery photo 4

13Thumbnails in table cells

A small ratio-1x1 box keeps order line images square inside a table.

ImageItemPrice
City break
City break$209.00
Old town walk
Old town walk$32.99
Ocean view suite
Ocean view suite$272.00

14Empty cover placeholder

A dashed 4:3 area that reserves space for an image that has not been chosen yet.

No cover image yet

15Colour swatches

Empty square ratios make perfect colour swatches for a style guide.

primary

primary

secondary

secondary

success

success

info

info

warning

warning

danger

danger

16Video thumbnails with badges

Duration and status badges positioned over 16:9 thumbnails.

12:40New

The best time of year to visit Japan

9:36

Behind the scenes with our hotel inspectors

13:28

Ten weekend escapes within two hours of home

17Media list

Fixed width 4:3 thumbnails beside article titles in a reading list.

  • Our favourite tips for busy weeks

    Mar 13, 2026 · 9 min read

  • A beginner's guide to getting started

    Aug 8, 2026 · 4 min read

  • The small habits that make a big difference

    Aug 2, 2026 · 6 min read

18Responsive ratio

A small custom class changes --ui-aspect-ratio per breakpoint: square on phones, 21:9 on tablets and up.

Trips designed around you

19Round avatars

ratio-1x1 with rounded-circle keeps profile pictures perfectly round even when the source is not square.

Hana Fischer
Hana
Felix Lindqvist
Felix
Omar Morgan
Omar
Kenji Tanaka
Kenji

20Loading skeleton

A 16:9 placeholder block with placeholder-glow while the real image and text load.

The skeleton reserves the exact space, so the page does not jump when content arrives.